Spreadtrum Launches World's First Chinese 3G Chipset Powered by CEVA-Teak DSP Core
SUNNYVALE, CA AND SAN JOSE, CA -- (MARKET WIRE) -- 16-11-2004 --
CEVA, Inc. (NASDAQ: CEVA)
(LSE: CVA), the leading licensor of Digital Signal Processor (DSP) cores
and communications solutions to the semiconductor industry, and Spreadtrum
Communications, a leading provider of wireless integrated circuit (IC) and
software solutions, today announced that Spreadtrum has successfully
developed a 3G TD-SCDMA Chinese standard mobile phone chipset powered by
the CEVA-Teak DSP Core and is production sample ready.
Spreadtrum's multi-band chipset SC8800 is the first complete wireless
chipset for GSM/GRPS/TD-SCDMA standards. Powered by the high-performance,
low-power CEVA-Teak DSP, the chipset enables dual-mode 2G/3G phones to
operate transparently over China's TD-SCDMA and GSM networks.
The world's first chipset for the China 3G standard marks another first for
Spreadtrum. Since December 2003, Spreadtrum has been shipping GSM/GPRS
modules and baseband chips for 2G/2.5G handsets powered by CEVA-TeakLite
DSP Core to Chinese customers. China's mobile phone population is estimated
at more than 300 million, and averages between four to five million new
users each month (Chinese Ministry of Information Industry).
For the chipset, Spreadtrum Communications has signed agreements with
several Chinese handset makers such as Amoi Electronics Co., Ningbo Bird
Co., Lenovo Group Ltd. and Hisense Electric Co. to develop next generation
TD-SCDMA phones. China's 3G standard is due to go live in June 2005.
"Licensing the CEVA-Teak DSP core was instrumental in slashing our
time-to-market and achieving right first-time silicon. We successfully
rolled out the TD-SCDMA baseband chipset in less than one and a half
years," said Dr. Ping Wu, Spreadtrum Communications President/CEO. "Our
long-standing partnership with CEVA and its DSP IP solutions has once again
proved to be a success."
"CEVA's licensing of the CEVA-Teak DSP to Spreadtrum will accelerate the
proliferation and commercialization of 3G in China. Powered by CEVA-Teak,
Spreadtrum are first to market with 3G in China," remarked Chet Silvestri,
President and CEO of CEVA. "China is key to CEVA's growth in Asia and
Spreadtrum's adoption of CEVA-Teak furthers reinforces our position as a
leading DSP technology for wireless communications."
About CEVA-Teak
CEVA-Teak is a 16-bit fixed-point general-purpose DSP core. Its dual MAC
architecture features high-performance, high flexibility and throughput for
complex Digital Signal Processing implementations. The core is designed for
low-power, speech and audio processing, multimedia and wireless
communications (GSM, CDMA, EDGE, GPRS, 3G, etc.), high-speed modems,
advanced telecommunication systems, and various embedded control
applications. CEVA-Teak is designed with consideration for low-power uses
to achieve the best possible performance with the lowest possible power
consumption. It makes the core suitable to a wide variety of
battery-powered portable applications.
About Spreadtrum Communications
Spreadtrum Communication Inc. is a leading fabless semiconductor company
developing and marketing innovative digital wireless communications
products. The company provides 2G, 2.5G, 3G base band chipset, protocol
stack software, application software, and total solutions for wireless
equipment manufactures, mobile terminal vendors, and semiconductor
companies. Spreadtrum leverages its expertise in mix signal design,
software and software application, and wireless data communication to
deliver customers with high performance, low power consumption, cost
effective, and flexible and highly integrated turnkey solutions. More
information about Spreadtrum can be found on its website at
http://www.spreadtrum.com.
About CEVA, Inc.
Headquartered in San Jose, California, CEVA is the leading licensor of DSP
cores and communications solutions to the semiconductor industry. CEVA
markets a portfolio of DSP IPs in three integrated areas: CEVA DSPs, CEVA
System Platforms and CEVA Applications, all supported by CEVA Services.
CEVA's technology has been embedded in over 70 million devices year-to-date
2004. CEVA was created through the merger of the DSP licensing division of
DSP Group and Parthus Technologies. For more information visit
www.ceva-dsp.com
Contacts:
CEVA, Inc.
Barry Nolan
Tel: 408-514-2900
Spreadtrum Communications Inc.
Yan Zhao
Tel: 408-735-8126
Email: yan.zhao@spreadtrum.com
Media inquiries, please contact:
USA
Tara Sims
Eastwick Communications
Tel: 650-480-4031
Email: tara@eastwick.com
Other Regions
Josh Shuman
Ruder Finn
Tel: 212-593-5886
Email: shumanj@ruderfinn.com
